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The Durand Improvement Group (DIG) was established on April 30, 1964 under the name, “Durand Commercial Club.” The original directors were Kenneth McMahon, Joseph Brenner Jr, Sig Weiss Jr, and Eugene Bauer.

When established, the original purpose was to, “strengthen the general

commercial welfare of the City of Durand by the promotion of industrial

and commercial development, encouraging the greater utilization of its

resources, and to assist in the service to its people."

In June 1964, the Durand Commercial Club sponsored the very first Durand FunFest, which took place June 25 – 28. Eight different committees were established, including parade, carnival, food, retail promotion, children’s activities, soapbox derby, queen, and municipal and highway. Although FunFest's management has changed throughout the years, it continues to be a staple family event to this day.


On September 25, 2009, the Durand Commercial Club changed its name to the Durand Improvement Group and adopted a new partnership with the City of Durand. This partnership would lead to the creation of Music in the Park, Dazzle Day, and our beautification efforts by placing flower baskets along Main Street. Throughout the years, DIG has also sponsored Durand Area Garage Sales as well as Trunk or Treat.

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